Several years ago I was big on entering giveaways, I won all the time. Most of my wins were from blog giveaways. A couple weeks ago I started back entering giveaways and I'm noticing a new trend with blog giveaways and this new trend has greatly reduced the odds of winning. To the point where I'm finding they're just not worth the time and effort.
Low value prizes with large blog participation
This should of been of no surprise considering I often see bloggers requesting help promoting small items on blog forums. Someone is giving away something valued at less than $100 and they feel the need to turn it into an event. This amounts to entry forms offering social media follows, comments, etc on a multitude of blogs. Several of those options aren't terrible, but too often the amount of entries being offered and tasks needing to be completed do not match the size of the prize. Keep it reasonable. I noticed from running my own giveaways, more often than not, offering too many options does not lead to conversions. If I keep it simple and offer ten or less easy options, I notice that folks are more inclined to do most, if not all of the extra entries. Ultimately that's the goal.
Not posting retail values
If the retail value isn't apparent then bloggers need to offer a full disclosure of what is being given away and the total cost. I see a lot of ambiguity in this regard which should equate to a red flag. All too often I see bloggers running giveaways that are valued less than $20.00, but it wouldn't be obvious unless you take the time to do a little digging. I just recently ran across a giveaway that offered an obscene amount of entries for a "one month" nutrition box of some sort. Based on the image of what they had received, I noticed it couldn't of added up to much. Visited the website, and found the retail value to be around $12 or $15. I'm not about to waste my time and energy on that dinky little giveaway, when I could toss the same amount of time and energy on a something of value.
More than one mandatory option or no mandatory entries
This is one of the biggest complaints I've seen on giveaway forums. One mandatory entry is always best. Another complaint is no mandatory entries, this is because folks often mistake those giveaways as all or none, and they're are more likely to pass them by.
Too many daily comments
I recently entered a giveaway that offered a daily comment as an optional entry on one blog and that was fine. It was a great blog and I actually enjoyed all the informative articles. The giveaway was for a decent cash prize, so it was perfectly within the realm of reasonable. The problem is when there are multiple blogs with the daily comment options. Those of us that play to win by taking advantage of daily, and all extra optional entries, find those to be a bit overwhelming and time consuming. Since this seems to be a big complaint and a deterrent, it may be worth re-thinking. Of course the less people that are willing to comment daily on multiple blogs may make those giveaways desirable by offering better than usual odds. Of course the prize better be worth the effort.
Bloggers not following the rules
"Liking pages" as entry options into giveaways is against FB rules. It's also against FB rules to offer entry options to share or like Facebook posts. I notice a lot of bloggers out there haven't gotten the memo. They're really playing Russian Roulette with their FB accounts, since FB has been known to delete accounts at the drop of a hat. I won't break FB rules to enter a giveaway. Not gonna happen.
Not posting winners
Interestingly this is a red flag for most folks that enter giveaways. If you use a form then there is absolutely no excuse. Really this should only be a problem if you're running a bogus giveaway.
Not verifying winners entries
I recently read a comment where the winner didn't do the mandatory entry. This may of been due to the giveaway being held on multiple blogs and the entrant wasn't aware the mandatory entry was completed on another blog. With that said, I have often felt, or sensed, bloggers not verifying entries. This is pure foolishness and it mitigates the efforts of those that play by the rules.
Not sending emails to winners, requiring entrants check back to see if they're winners
I'm personally not aware that this was even going on for blog, or any other giveaway, but this would, without a doubt, be a deal breaker.
Not offering direct links in Entry forms
Want someone to visit your FB page and leave a comment? If you're using just about any entry form, then this shouldn't be a problem. It's such an easy thing to do and if you have a list of entry requirements, then why not make it easy for folks, rather than have them search your sidebar for your social media links, when it isn't necessary.
Are you stuck on Rafflecoptor
We all have our preference when it comes to which giveaway form we use. With that said, I think bloggers may have gotten stuck in a rut and use this tool because they just haven't branched out and experimented with other forms. I have found that the Giveaway Tools form is much easier for verifying giveaway entries than other forms including Rafflecoptor. I also found that it's much easier to enter giveaways using the GT form. This should really be a consideration for large cash giveaways. I held a poll on giveaway form preference for those that enter blog giveaways and Giveaway Tools won the poll hands down. Rafflecotper was the least loved with one solitary vote.
Are your complaints valid?
I've seen some complaints regarding blog giveaways that aren't valid. Bloggers have to work to bring giveaways. If one entry giveaways are what you desire then blog giveaways aren't for you. Don't want to tweet, follow blogs on various social media, then skip the blog giveaways. I personally have absolutely no problem doing those things, I actually prefer multiple tasks because this will normally mean better odds and I play to win, so I always do as many of the extras as possible. I just don't like to see entry requirements not equaling the prizes. This is the case when bloggers turn small value giveaways into blogger events. From here on out I'm going to be much more selective with the giveaways I do enter as well as the ones I share with my readers.
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