In the world of blogging there are many rules. While some rules are valuable, others are just downright arbitrary. For many of us, blogging is merely a personal endeavor. There is something to be gained on sharing our insights, knowledge and so forth with the world. For others the primary purpose of owning a blog is mainly for monetization. I'm sure the majority of personal bloggers fall somewhere in between. Regardless of the motivating factor, we all desire more traffic.
During the past year I've been acting as a caretaker for my grandmother, it has been a tough time and as expected my blogging practically ceased. Yet, in spite of my lack of blogging and losing page rank; perhaps be due to the plethora of site errors, my traffic remained relatively decent, that is, decent enough that I saw an increase in affiliate funds. Those extra funds came in handy, considering I used retail therapy as a coping mechanism. In order to see those conversions, the quality of the traffic has to be good.
I'm certainly not qualified to write a post on how to run a successful blog, however, I did want to share a few tips on how I managed to drive quality traffic to my site on an average of two posts a month.
Reviews with Giveaways
I hate doing just reviews. I prefer to include a giveaway to the review and edit it out at a later date. Giveaways work to provide promotional leverage which results in more exposure.
Advertise Giveaways for optimal exposure & the Benefit of Paid featured Listing
Whether or not I coordinated a giveaway or just sharing it with my readers, I take the time to advertise as much as possible. If I'm running a giveaway event that is brand sponsored,
collected funds will go toward paid advertising. The only site I can recommend at this time is Giveaway Promote. I've tried other sites that offer really cheap advertising and saw like no traffic: it was tantamount to throwing away four bucks, on the other hand, GP's rates are reasonable and I always see a return.
Also See Top Places to List Giveaways
Top performing posts according to Google Stats all time history for my blog
Here's tangible data of my top performing posts. The most popular post in my blog's history is the "top cat products to spoil kitty". This was a small blog event I organized. I used the collected funds for a two week featured listing on Giveaway Promote. It should be noted that this is a new post, so it didn't have the benefit of long standing SEO, which is unlike the Eden Organic Popcorn review or the Ageloc Galvanic Spa. Is it any wonder I wish more giveaway events employed featured listings.
How Giveaway Promote compares to other sites
The old adage you have to spend money to make money applies
One thing I did that proved valuable is participate in group events. It shouldn't be a surprise that my favorite events are the ones coordinated by Bridgett at GP. These are paid events. These events saved my blog from extinction. I'm not a fan of large blog events, especially cash, but these large events proved indispensable. One reason why these events are enormously successful is because Giveaway Promote is a top sweepstakes site with a large social media following. Thus, these giveaways have the advantage of featured exposure on the GP website along with its myriad of social media sites. This is why the hits I receive, along with the collective hits of all participating bloggers are really just a drop in the bucket. The biggest perk of GP's events: the increase in social media reach. I've noticed if an event isn't quality driven you won't see a notable increase in followers.
This is where quality over quantity comes into play. I've also made mistakes in taking part in large group events that proved detrimental for my site. One time I paid five bucks for a comment page; not a bad price by any means, but the giveaway coordinator had a long list of mandatory entries, so that in the end that comment page received a staggeringly low 32 hits. Personally, I was too embarrassed to even help advertise the event. I couldn't stress quality over quantity enough.
The last year or so has been very difficult, however the reality is, since it's conception my blog has suffered from inertia. So for me the above tips proved to be a very simple way to drive quality traffic to my site. I'm sure that's what we all desire, whether we're an active or sporadic blogger, our goal is to drive quality traffic to our site that will lead to conversions.
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