When I first started blogging and working with companies I would often tout their high BBB (acronym for Better Business Bureau) accreditation, yet deep down inside I knew this was of no value. How do I know? an experience I had a while back with a "phone company" sending me bills for services I never requested or didn't have for that matter. I filed a complaint with BBB hoping to not only get the situation resolved, but as the only way I knew of at the time, to report fraudulent activity. The head of this so-called phone company replied to BBB and said he spoke to me personally and that I did indeed request their services. This was a blatant lie, unfortunately BBB was satisfied with this response and went ahead and closed the case. I was at a loss. I remember I ended up speaking with the attorney general who investigated the situation and was appalled by this company's scam activity and took over the case. The situation was finally resolved. No help from BBB.
BBB is only interested in companies that respond to complaints, not whether or not the company rectified or remedied the situation in an ethical manner.
I'm often approached by questionable eCommerce merchants to endorse their products and company, and I've noticed that some of these companies not only have a BBB accreditation, they have a high grade. This is interesting considering that they have a long list of complaints. Outside of BBB, these companies have all kinds of scam alerts, complaints, rip-off reports and so forth. Yet good BBB accreditation. This really shows that BBB is only interested in companies that respond to complaints, not whether or not the company rectified or remedied the situation in an ethical manner.
More and more ethical businesses are finding BBB accreditation to be of no value
According to Wikipedia; one of the jobs of BBB is to alert the public to scams. Sadly they failed miserably in this regard. Even when presented with evidence of a scam, they turned a deaf ear. I could not say why BBB appears to be failing the consumer. I also don't believe this is limited to a certain BBB locale, it appears to be an overall demise of the entire organization. I've noticed many are convinced that BBB has fallen victim to corruption. This wouldn't surprise me in the least and it would certainly explain quite a bit.
Has BBB has rendered itself useless to the consumer?
Does this mean that BBB is completely useless to the consumer? For the most part I would say yes, but I would still encourage reporting bad business practices to BBB, this is because they list the number of complaints against a business, this enables a savvy consumer to discern the credibility of a business. The grade in itself means absolutely nothing. So the next time you visit BBB, remember to take their accreditations with a grain of salt.
Pin It Now!